http://www.merlot.org:80/merlot/ A search of MERLOT materials Copyright 1997-2013 MERLOT. All rights reserved. Thu, 23 May 2013 17:58:47 PDT Thu, 23 May 2013 17:58:47 PDT http://www.merlot.org:80/merlot/images/merlot.gif http://www.merlot.org:80/merlot/ 44 34 http://www.merlot.org/merlot/viewMaterial.htm?id=81215 This is an interactive exercise in which students study a movie theater and the five attributes that are important to movie goers: ticket price, line of sight, seat comfort, audio visual, and food. Data are provided for 18 movie theaters and students are asked to use conjoint analysis to determine what one attribute is "worth." This can be used as a homework or in-class problem, and discussion questions are provided.This module was selected as the 2005 Classics Award Winner of the Business Discipline because it is a novel way to demonstrate conjoint analysis to students. By demonstrating with graphs and percentages, students learn what is meant by "part worths" and "relative importance." It is also very versatile, as students may complete it on their own, they may survey several people, or it can be used in the entire class. All of the necessary material is here, so nothing else is needed, and it involves a situation with which students of all ages can identify. http://www.merlot.org/merlot/viewMaterial.htm?id=496496 The Sociological Cinema is an online resource to help sociology instructors incorporate videos into their classes. The centerpiece of the site is a searchable database of video clips. Each clip is tagged with sociological themes, year, and includes a summary of the clip with suggestions of how to use it in the classroom. The focus of the site is on short video clips (<10 minutes), but videos may be up to one hour in length. The site also includes comment sections for all videos, a blog, assignments, video-related scholarship on teaching and learning, and a form to submit new video clips to the site. http://www.merlot.org/merlot/viewMaterial.htm?id=89335 This is a series of "lectures" that describe the concept of double entry accounting, the balance sheet and the income statement. Students can read through the lectures, see examples, and take practice quizzes. http://www.merlot.org/merlot/viewMaterial.htm?id=91407 The Keirsey Temperament Sorter is found on a commercial site that categorizes individuals into four types of temperaments labeled Guardian, Idealist, Rational, and Artisan, each of which has four Characters, based on the Meyers-Briggs typology. These temperaments differ somewhat from the Communication Styles used in most Personal Selling textbooks (Amiable, Expressive, Analytical, and Driver). However, the Keirsey Temperament Sorter allows students to determine their own temperaments through a short forced-choice questionnaire. NOTE: Initially, the site provided information about each type, including well known people for each Temperament and Character, as well as profiles of each for free. However, over the past year, the author has started charging for the complete report and only a simple one is now provided. http://www.merlot.org/merlot/viewMaterial.htm?id=89186 This site contains 13 classroom activities for an entrepreneurship class. In addition to background information about a variety of topics (Promotion Basics, Franchising Know-How, Ethical Behavior), discussion questions or small group projects are also included. http://www.merlot.org/merlot/viewMaterial.htm?id=89350 These are a series of 20 mini-cases that concern ethical dilemmas in business. The game was designed to educate the employees of Lockheed Martin (and other high tech corporations that have adopted the game) about ethical norms, corporate support for coping with ethically significant problems, and corporate policy. Each mini-case is accompanied by four candidate answers and each of these answers has a score between -20 and +15 and a brief explanation. In some places discussion and commentary (identified as to author) have been added to on Lockheed Martin's answers and scores. http://www.merlot.org/merlot/viewMaterial.htm?id=77578 This megasite was designed to help students understand Chinese history, culture, and society. http://www.merlot.org/merlot/viewMaterial.htm?id=75614 This module is part of a general course, Media and Culture, designed to accompany a CD rom. The material presented is concerns Advertising Literacy and Advertising Techniques. There is some course content provided as well as examples of print and video ads to illustrate the concepts. http://www.merlot.org/merlot/viewMaterial.htm?id=75988 This site has links to a variety of cases and articles concerning business ethics. The cases have questions for discussion http://www.merlot.org/merlot/viewMaterial.htm?id=77309 This site is a great tutorial, consisting of a number of different chapters. The basic HTML tutorial explains HTML and is followed by chapters on developing one's own webpage. Additional suggestions follow such as Promotion, Generating Revenue, Getting a Domain, Hosting, and Design