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        <title>MERLOT Search - userId=6542</title>
        <link>http://www.merlot.org:80/merlot/</link>
        <description>A search of MERLOT materials</description>
        <copyright>Copyright 1997-2013 MERLOT. All rights reserved.</copyright>
        <pubDate>Fri, 24 May 2013 03:17:01 PDT</pubDate>
        <lastBuildDate>Fri, 24 May 2013 03:17:01 PDT</lastBuildDate>
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            <title>MERLOT Search - userId=6542</title>
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            <title>Beefeater Restaurants Microworld</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=78573</link>
            <description>PLEASE NOTE:  This is a simulation that is available for sale.  This stand-alone simulation focuses on balancing the challenges of expanding a business to satisfy investors while maintaining expected product and service standards for customers.  Demonstrates that growth depends on existing resources, including intangible factors, and depends on winning investor support.  Includes pre-set challenges, cases and teaching pack (which includes slide sets, notes, handouts, teacher and user guides, article).  Free demo downloads available.</description>
        </item>
        <item>
            <title>Brand Management Microworld</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=78711</link>
            <description>This stand-alone simulation address issues that are typical to fast moving consumer goods product launches; e.g., whether to 1) advertise first and then send in the sales force, or 2) send the sales team in to stockists and follow up with mass advertising once the product is on store shelves.  This simulation is relevant to anyone who needs to understand how business resources can interact to improve performance.  Includes pre-set challenges, user guide and teaching pack (which includes slide sets, notes, handouts, teacher guide). (Note: cost of use is GBP6.00 per student)</description>
        </item>
        <item>
            <title>Mobile Phone Subscribers Microworld</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=78715</link>
            <description>PLEASE NOTE:  This is a simulation that is for sale to users.  This simple simulation is set in the context of the mobile phone industry which, since its establishment as a seriously practical service in the 1980s, has gone though a number of stages of development. A feature comman at all stages has been the tendency of the mobile phone markets, once started, to reinforce their own growth.There is a counteracting challenge arising from this very growth - namely the critical need for network operators to provide enough capacity to cope with the rapidly increasing demand. In this simple simulation your role is to build the customer-base of subscribers as rapidly as possible, and to ensure this growth is matched by increases in the capacity of the network to meet the demand. You have two main items are under your control - marketing and the ability to increase network capacity.Although very simple the microworld illustrates important dynamic concepts and the tutorials and challenges provided with it help to draw these out.Teaching pack includes slide sets, notes, and handouts.  Free demo downloads available.</description>
        </item>
        <item>
            <title>MyStrategy(TM) strategy mapping and simulation software</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=78716</link>
            <description>PLEASE NOTE:  This is a simulation that is for sale.  MyStrategy(TM) strategy mapping and simulation software lets you draw, amend and simulate your organisation&apos;s strategic architecture using the Strategy Dynamics approach.  MyStrategyTM assists you in creating a quantified, numerical picture of &apos;performance through time&apos; for any specific management issue, or for your organisation as a whole. Additional specific information is available at the link provided.  An extensive worked example is included with the user&apos;s guide and the fully functional demo download (demo version limits the model size).  Single user licences available for GBP #65.</description>
        </item>
        <item>
            <title>Professional Services Microworld</title>
            <link>http://www.merlot.org/merlot/viewMaterial.htm?id=78705</link>
            <description>PLEASE NOTE:  This is a simulation that must be purchased.  This stand-alone business simulation addresses the issues of a professional services firm, such as: 1) driving growth in staff resources through several seniority levels, 2) matching growth in customers/clients to the firm?s capacity to serve them, and 3) managing the growth of critical intangible resources, such as ?knowledge?.   Includes pre-set challenges, user guide and teaching pack (which includes slide sets, notes, handouts, teacher guide).  Free demo downloads available.Free demo downloads available.</description>
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