Peer Reviews

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This is a collection of quality tools available on the American Society for Quality (ASQ) website...

This is a case study in which students can apply their understanding of accounting for stocks to...

This tutorial about Activity-Based Costing contains a thorough explanation of the concepts. Demon...

As most students would be aware, Toys R Us went into liquidation in 2018 closing virtually all th...

This is a good example of LEAN methods and Kaizen applied in manufaturing. Paul Akers and Andrey...

This is a case study about Amazon corporation that involves the payment of Notes Payable. It conn...

This motivational lecture provides guidance on how to become more effective at time management. ...

This is an assignment in which students prepare an essay to explain pricing strategies for two di...

Due to numerous requests, I have decided to develop and provide a free marketing simulation game...

Using a fun marketing trivia quiz is a great way to kick-start discussions and interactions in a...

In small groups, students contrast the three- (i.e., core, actual, and augmented) and five-level...

The exercise provides an easy to populate, visually appealing, and quickly adapted custom custome...

This etext book is a good introduction to eMarketing. There is no doubt about it—the Internet has...

This is an introductory exercise suitable for use in the first few weeks of a marketing course. I...

This is a term project that develops sales professionals by analyzing and evaluating the sales ma...

The Ad*Access Project, funded by the Duke Endowment Library 2000 Fund, presents images...

THE CASE FOR LEARNING ABOUT MEDIA ENTREPRENEURSHIP: AN IMPORTANT GATEWAY TO YOUR FUTURE If you ar...

In this task, students review the results of a recent online market research survey undertaken by...

The YouTube Brand Strategy Project PDF document provides an overview of a brand strategy project...

Students predict then calculate and graph profit-maximizing the price for an isolated, desert mon...

This is textbook concerning the legal environment of American business organizations with some re...

This activity targets learning about organizational behavior using a student-team based activity...

The material is a website textbook on the legal organizations of firms which are cooperatives and...

This is an online self-assessment on leadership orientations, that is, self-evaluations of prefer...