Peer Reviews

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This discussion exercise has been written and provided by Dr Gillian Hopkinson from Lancaster Uni...

This website contains a simulation in a game-like format in which students can review concepts pe...

This website contains a simulation in a game-like format in which students can review concepts pe...

This is a YouTube-based video in which various methods of evaluating capital investment decisions...

The purpose of this book is to serve as a compendium that contributes to a better understanding o...

This marketing exercise is designed to look at the most valuable brands in the world – as highlig...

Many firms target their sales promotions at wholesalers and retailers in an attempt to generate g...

This activity outlines two situations in regards to the potential impact on the firm’s positionin...

This learning material is a collection of articles and tutorials explaining the characteristics o...

This is an interactive exercise that describes average cost and the break-even point. Students ar...

Extracting Real Estate Specific Indices from the Federal Reserve Economic Database (FRED) One of...

This lesson supports the Market Failure and the Role of Government section of the Advanced Placem...

This assignment explores what a salesperson needs to know and have in order to be prepared to beg...

This is a free marketing game that requires students working in teams to determine their 4P’s and...

This marketing simulation game guides students in decision-making concepts involved with market s...

This case study details the shift made by Walmart in conjunction with their corporate social resp...

This reference material does a side-by-side comparison of coaching and mentoring. Students will l...

The Concise Encyclopedia of Business Ethics aims to provide readers with a useful, concise overvi...

This is a mini case based in Europe which includes expansion to the USA. The concept covers a tea...

While teaching cases online involves many of the same approaches as teaching cases in a physical...

Six Sigma projects typically involve a significant amount of statistical analysis. Black Belts co...

This web page describes an experiential activity that can be used to illustrate the four function...

Law for Entrepreneurs is an up-to-date textbook that covers the broad spectrum of legal issues th...

Dismayed by the ubiquity of corporate chains, former MSNBC reporter Hanson Hosein and NBC reporte...