Peer Reviews

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From the Sophia Learning System, these three short presentations provide a quick introduction to...

This 2:49 minute video provides an overview of basic elements of revenue recognition. It was des...

This free textbook from Book Boon contains seven exercises with worksheets, and answers keys. The...

This 34-page PDF exercise workbook consists of 8 problems with student worksheets and solutions. ...

This tool is a web-based calculator that enables the user to input various values for a...

The approximately 1 hour webcast with 33 PowerPoint slides discusses ASU 2016-14 which affects no...

According to Connexions, Business Ethics is a derived copy from the Corporate Governance co...

This course is an intensive introduction to the U.S. law of intellectual property with major emph...

In this activity, students will consider the role of a logo in the firm’s overall brand – what ro...

This site contains a series of written tutorials that could easily be used as a Principle of Mark...

This open textbook is a basic principles of marketing text. It provides basic concepts for an in...

The success of retail is in getting closer to customers to know their present and future needs. R...

This is an open textbook, written by a journalism professor. The general subject is media innova...

Legal Aspects of Marketing and Sales is an up-to-date textbook that covers legal issues that stud...

Google Think events bring together Google's largest customers (advertisers) for one...

Don Tapscott is the CEO of the Tapscott Group. The material is a three-minute video. Th...

This activity is designed to introduce students to the for/against of adapting a global firm’s pr...

This activity is based around a free Excel template for quickly and easily running cluster analys...

Marketing Strategist Stephanie Walton discusses the importance of content marketing. This provide...

This module focuses on the early phases of new product and service development, from idea...

Much has been written about the New Coke new product development and launch in 1985 and there hav...

KFC has introduced chicken flavored nail polish into their Hong Kong market. This new product (in...

The Modern Marketing for the Modern Consumer (2015) is based upon a 2013 study of “556 b-to-b mar...

New website dedicated to the product life cycle launched. It covers lots of theory, but also incl...