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Learning Exercise

Material: Retail Alphabet Game
Submitted by: Theresa Clarke on Apr 09, 2003
Date Last Modified: Apr 09, 2003
Title: Retail Alphabet Game as an Ice Breaker
Description: Use the Retail Alphabet Game as a fun Ice Breaker at the beginning of the course. It gets students interacting with each other in a fun environment while providing some initial exposure to branding and advertising concepts.
Type of Task: Student-centered, Team, Unsupervised
Time Required 10-15 minutes
Course: Marketing
Audience: College Lower Division, College Upper Division, High School
Prerequisites Skills: None
Text of Learning Exercise: The Retail Alphabet Game can be used as a basis for an ice-breaker exercise at
the beginning of the term. Students should be divided into groups and then
given hard copies of one of the versions of the game. Give the student teams
10-15 minutes
to make as many matches as possible. Review the answers in class. The team
with the most matches wins a prize
(such as a few bonus points on their first exam.)
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