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MERLOT II


    

Learning Exercise


Material: Advertising Slogans, Jingles, and Catchphrases
Submitted by: Theresa Clarke on Apr 26, 2003
Date Last Modified: Apr 26, 2003
Title: Advertising Slogan Quiz
Description: The collection of advertising slogans, jingles, and catchphrases can be used as a basis for recall-style quizzes. Students can be presented a slogan and then asked to recall the product associated with it. Conversely, students can be presented with the product and then asked to recall the slogan.
Type of Task: Supplemental activity
Time Required This will depend on the number of slogans selected.
Topics: Advertising, Principles of Marketing, Consumer Behavior, Promotion, Integrated Marketing Communications, Marketing Research
Course: Various Marketing Courses
Audience: College General Ed, College Lower Division, College Upper Division, High School
Categories:
Learning Objectives: To demonstrate advertising and marketing principles associated with recall.
Text of Learning Exercise:
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