Course: Various Marketing Courses"/>
Search all MERLOT
Select to go to your profile
Select to go to your workspace
Select to go to your Dashboard Report
Select to go to your Content Builder
Select to log out
Search Terms
Enter username
Enter password
Please give at least one keyword of at least three characters for the search to work with. The more keywords you give, the better the search will work for you.
select OK to launch help window
cancel help

MERLOT II




        

Search > Learning Exercise Results > Advertising Slogan Quiz

Learning Exercise: Advertising Slogan Quiz

Title:
Advertising Slogan Quiz
Material:
Description:
The collection of advertising slogans, jingles, and catchphrases can be used as a basis for recall-style quizzes. Students can be presented a slogan and then asked to recall the product associated with it. Conversely, students can be presented with the product and then asked to recall the slogan.
Course: Various Marketing Courses

Info

Submitted by:
Theresa Clarke
Date Last Modified:
April 26, 2003

Exercise

Categories

Audience

  • College General Ed
  • College Lower Division
  • College Upper Division
  • High School

Topics

Advertising, Principles of Marketing, Consumer Behavior, Promotion, Integrated Marketing Communications, Marketing Research

Learning Objectives

To demonstrate advertising and marketing principles associated with recall.

Type of Task

  • Supplemental activity