Course: Various Marketing Courses"/>

MERLOT II




        

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Learning Exercise: Advertising Slogan Quiz

Title:
Advertising Slogan Quiz
Material:
Description:
The collection of advertising slogans, jingles, and catchphrases can be used as a basis for recall-style quizzes. Students can be presented a slogan and then asked to recall the product associated with it. Conversely, students can be presented with the product and then asked to recall the slogan.
Course: Various Marketing Courses

Info

Submitted by:
Theresa Clarke
Date Last Modified:
April 26, 2003

Exercise

Categories

Audience

  • College General Ed
  • College Lower Division
  • College Upper Division
  • High School

Topics

Advertising, Principles of Marketing, Consumer Behavior, Promotion, Integrated Marketing Communications, Marketing Research

Learning Objectives

To demonstrate advertising and marketing principles associated with recall.

Type of Task

  • Supplemental activity