Year 1 Marketing Plan Presentation for BRANDS
- Marketing measurement terms and concepts (e.g., net income, market share, etc.).
- Orientation to BRANDS? simulation (they should also have a copy of their Quarter 1 report).
- Develop a preliminary marketing plan.
- Increase familiarity with BRANDS? simulation before making first round of decisions.
- Develop common understandings with their BRANDS? team before starting their first round of decisions.
This plan presentation also provides the instructor with an opportunity to resolve any misunderstandings of simulation rules before the first decision round.