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MERLOT II


    

Learning Exercise


Material: BRANDS: A Marketing Game
Submitted by: Katrina Zalatan on Nov 16, 2000
Date Last Modified: Nov 16, 2000
Title: Year 1 Marketing Plan Presentation for BRANDS
Description: This is assignment guides students through the development of a preliminary marketing plan in the context of the BRANDS? simulation. I have students do this assignment with their company teams before they start making simulation decisions.
Type of Task: Student-centered, Team, Unsupervised
Time Required Student preparation outside of class; in-class presentation time is roughly 45 min./team.
Course: Introduction to Marketing
Audience: College General Ed
Categories:
Prerequisites Skills: - General understanding of marketing and structure and purpose of marketing plan.
- Marketing measurement terms and concepts (e.g., net income, market share, etc.).
- Orientation to BRANDS? simulation (they should also have a copy of their Quarter 1 report).
Learning Objectives: Students will:
- Develop a preliminary marketing plan.
- Increase familiarity with BRANDS? simulation before making first round of decisions.
- Develop common understandings with their BRANDS? team before starting their first round of decisions.

This plan presentation also provides the instructor with an opportunity to resolve any misunderstandings of simulation rules before the first decision round.
Technical Notes: Students could prepare their presentation using Power Point or other such software.
Additional Information URL: Same as assignment.
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