Learning Exercise
Year 1 Review/Year 2 Marketing Plan Presentation
(1) Reflect about their year 1 (quarter 1 through 4) BRANDS(TM) results.
(2) Propose a year 2 plan.
Each team presents its plan "confidentially" -- one on one with the course instructor, apart from other teams in their industry.
BRANDS is a multi-brand, multi-market, computer-based marketing simulation. Students make decisions as Product or Brand... see more
Exercise
Audience
Requirements
(2) Development of pro formas for operating and divisional statements.
Type of Task
Learning Objectives
Students must also struggle with the task of communicating significant detailin a mere 20 to 30 minute timeframe.