Course: Intro to Marketing or other Marketing Management course"/>
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MERLOT II




        

Search > Learning Exercise Results > Year 1 Review/Year 2 Marketing Plan Presentation

Learning Exercise: Year 1 Review/Year 2 Marketing Plan Presentation

Title:
Year 1 Review/Year 2 Marketing Plan Presentation
Material:
Description:
This is an assignment for a 30 minute presentation during which each student team is expected to:
(1) Reflect about their year 1 (quarter 1 through 4) BRANDS(TM) results.
(2) Propose a year 2 plan.

Each team presents its plan "confidentially" -- one on one with the course instructor, apart from other teams in their industry.
Course: Intro to Marketing or other Marketing Management course

Info

Submitted by:
Katrina Zalatan
Date Last Modified:
November 29, 2000

Exercise

Categories

Audience

  • College General Ed

Requirements

(1) Participated in BRANDS(tm) through Quarter 4 decisions using a preliminary Marketing Plan (see http://users.hartwick.edu/merlot/brandsp1.html).
(2) Development of pro formas for operating and divisional statements.

Learning Objectives

Students reflect about year 1 preformance against "plan," and use this understanding as a starting point to develop a year 2 marketing plan.

Students must also struggle with the task of communicating significant detailin a mere 20 to 30 minute timeframe.

Type of Task

  • Student-centered
  • Team
  • Unsupervised