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Learning Exercise

Material: BRANDS: A Marketing Game
Submitted by: Katrina Zalatan on Nov 29, 2000
Date Last Modified: Nov 29, 2000
Title: Year 1 Review/Year 2 Marketing Plan Presentation
Description: This is an assignment for a 30 minute presentation during which each student team is expected to:
(1) Reflect about their year 1 (quarter 1 through 4) BRANDS(TM) results.
(2) Propose a year 2 plan.

Each team presents its plan "confidentially" -- one on one with the course instructor, apart from other teams in their industry.
Type of Task: Student-centered, Team, Unsupervised
Course: Intro to Marketing or other Marketing Management course
Audience: College General Ed
Prerequisites Skills: (1) Participated in BRANDS(tm) through Quarter 4 decisions using a preliminary Marketing Plan (see
(2) Development of pro formas for operating and divisional statements.
Learning Objectives: Students reflect about year 1 preformance against "plan," and use this understanding as a starting point to develop a year 2 marketing plan.

Students must also struggle with the task of communicating significant detailin a mere 20 to 30 minute timeframe.
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