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Material:
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BRANDS: A Marketing Game
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| Submitted by: |
Katrina Zalatan on Nov 29, 2000 |
| Date Last Modified: |
Nov 29, 2000 |
| Title: |
Year 1 Review/Year 2 Marketing Plan Presentation |
| Description: |
This is an assignment for a 30 minute presentation during which each student team is expected to:
(1) Reflect about their year 1 (quarter 1 through 4) BRANDS(TM) results.
(2) Propose a year 2 plan.
Each team presents its plan "confidentially" -- one on one with the course instructor, apart from other teams in their industry. |
| Type of Task: |
Student-centered,
Team,
Unsupervised
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| Course: |
Intro to Marketing or other Marketing Management course |
| Audience: |
College General Ed
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| Categories: |
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| Prerequisites Skills: |
(1) Participated in BRANDS(tm) through Quarter 4 decisions using a preliminary Marketing Plan (see http://users.hartwick.edu/merlot/brandsp1.html).
(2) Development of pro formas for operating and divisional statements. |
| Learning Objectives: |
Students reflect about year 1 preformance against "plan," and use this understanding as a starting point to develop a year 2 marketing plan.
Students must also struggle with the task of communicating significant detailin a mere 20 to 30 minute timeframe. |
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