Course: Business Marketing"/>
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MERLOT II




        

Search > Learning Exercise Results > Marketing Mixes for the New Business Model

Learning Exercise: Marketing Mixes for the New Business Model

Title:
Marketing Mixes for the New Business Model
Material:
Description:
This exercise teaches students about the new types of business models that have been created by the e-commerce environment. Students are required to compare and contrast the marketing mixes of several of the new models.
Course: Business Marketing

Info

Submitted by:
Cathy Swift
Date Last Modified:
November 17, 2000

Exercise

1. Read the descriptions of all nine of the business models at this website.


2. Select two of the models that interest you.


3. Examine several of the different forms of these models by accessing the example website.


4. Write a two page typed paper that:


a. Identifies the target market of each of the models.


b. Compares and contrasts the four elements of the marketing mix (product, price, promotion, and distribution) of each of the models.


5. Answer the question: How do these models compare to McCarthy's traditional Marketing Mix model?

Categories

No categories defined for this Learning Exercise

Audience

No audiences defined for this Learning Exercise

Topics

Business Marketing
Retailing
E-commerce

Requirements

1. Students need to be familiar with the marketing mix.
2. Students need to understand the changes that have occurred due to the growth of e-commerce.

Learning Objectives

1. To understand that there have been radical changes in the way that companies conduct business.
2. To develop analysis skills.