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Learning Exercise

Material: The Case Interview
Submitted by: Ron Purser on Dec 18, 2000
Date Last Modified: Dec 18, 2000
Title: Using the Case Interview
Description: This assignment can be used to introduce business students to the methodology of case analysis. It also demonstrates that good analytical and diagnostic skills are used as criteria for hiring among prominent management consulting firms.
Type of Task: Individual, Student-centered, Team
Time Required 2 hours
Topics: E-commerce, management consulting, case study analysis
Course: Strategy, Organization Design, E-commerce
Audience: Graduate School
Learning Objectives: 1. To become familiar with the tools and processes for conducting a case analysis
2. To practice a "case interview'
3. To apply the skills of case analysis to an additional case
Text of Learning Exercise: 1. Begin the assignment by accessing the BCG site and completing the sample
"interactive case interview."

2. After completing the sample case interview, click on "Additional Case
Questions." Choose ad additional case from among the five listed on this page.
Conduct a case analysis on the case you have chosen, and answer the questions
that associated with the case.

3. What questions or additional data would you need to provide recommendations
to the company you have analyzed?
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