This assignment can be used to introduce business students to the methodology of case analysis. It also demonstrates that good analytical and diagnostic skills are used as criteria for hiring among prominent management consulting firms.
Type of Task:
E-commerce, management consulting, case study analysis
1. To become familiar with the tools and processes for conducting a case analysis 2. To practice a "case interview' 3. To apply the skills of case analysis to an additional case
Text of Learning Exercise:
1. Begin the assignment by accessing the BCG site and completing the sample "interactive case interview."
2. After completing the sample case interview, click on "Additional Case Questions." Choose ad additional case from among the five listed on this page. Conduct a case analysis on the case you have chosen, and answer the questions that associated with the case.
3. What questions or additional data would you need to provide recommendations to the company you have analyzed?