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MERLOT II


    

Learning Exercise


Material: The Cameron Balloon Factory
Submitted by: Cathy Swift on Jan 16, 2001
Date Last Modified: Jan 16, 2001
Title: Global Marketing at the Cameron Balloon Factory
Description: This is an online assignment that can be used with the virtual factory.
Time Required 1 hour
Topics: Exporting, International Marketing, International Business
Course: International Marketing
Prerequisites Skills: Need to understand exchange rates.
Need to be familiar with the European Community and its implications.
Learning Objectives: 1. To understand the importance of exporting
2. To understand how exchange rates impact trade.
Text of Learning Exercise: 1. First take a tour of the Virtual Factory and become familiar with its
operations.


2. After reviewing each of the functions, go to the Site Map.


3. From the site map, click on the Worksheets link under the Marketing Area.


4. Then follow the assignment and respond to the questions for "W3," which is Worksheet 3
"Round The World Balloons - Exporting."


5. Click on "printable version" and


6. Respond to all the questions that are listed in Steps 1-4.


7. Submit your responses as advised by your instructor.

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