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MERLOT II




        

Search > Learning Exercise Results > Global Marketing at the Cameron Balloon Factory

Learning Exercise: Global Marketing at the Cameron Balloon Factory

Title:
Global Marketing at the Cameron Balloon Factory
Material:
Description:
This is an online assignment that can be used with the virtual factory.
Course: International Marketing

Info

Submitted by:
Cathy Swift
Date Last Modified:
January 16, 2001

Exercise

1. First take a tour of the Virtual Factory and become familiar with its
operations.


2. After reviewing each of the functions, go to the Site Map.


3. From the site map, click on the Worksheets link under the Marketing Area.


4. Then follow the assignment and respond to the questions for "W3," which is Worksheet 3
"Round The World Balloons - Exporting."


5. Click on "printable version" and


6. Respond to all the questions that are listed in Steps 1-4.


7. Submit your responses as advised by your instructor.

Categories

No categories defined for this Learning Exercise

Audience

No audiences defined for this Learning Exercise

Topics

Exporting, International Marketing, International Business

Requirements

Need to understand exchange rates.
Need to be familiar with the European Community and its implications.

Learning Objectives

1. To understand the importance of exporting
2. To understand how exchange rates impact trade.