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Learning Exercise

Material: Determining Impact of International Companies
Submitted by: Michael Rich on Mar 01, 2000
Date Last Modified: May 16, 2000
Title: Determining Marketing Differences in International Consumer Corporations
Description: Comparison of two corporate websites for determining product classifications and marketing philosophy differences.
Type of Task: Individual, Student-centered, Supplemental activity
Time Required One Hour
Topics: International Marketing, Product Classifications, Corporate Philosophies
Course: International Marketing (undergraduate)
Audience: College Upper Div Major
Prerequisites Skills: Principles of Marketing
Learning Objectives: To distinguish philosophical differences between various international consumer goods corporation.
Text of Learning Exercise: The student is to investigate both the Nestle and Unilever's company web sites to determine each company's product categories, their international marketing philosophy, and how their
philosophies are different. A three page written evaluation should be developed by the student as a homework assignment.
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