Course: International Marketing (undergraduate)"/>
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MERLOT II




        

Search > Learning Exercise Results > Determining Marketing Differences in International Consumer Corporations

Learning Exercise: Determining Marketing Differences in International Consumer Corporations

Title:
Determining Marketing Differences in International Consumer Corporations
Material:
Description:
Comparison of two corporate websites for determining product classifications and marketing philosophy differences.
Course: International Marketing (undergraduate)

Info

Submitted by:
Michael Rich
Date Last Modified:
May 16, 2000

Exercise

The student is to investigate both the Nestle and Unilever's company web sites to determine each company's product categories, their international marketing philosophy, and how their
philosophies are different. A three page written evaluation should be developed by the student as a homework assignment.

Categories

Audience

  • College Upper Div Major

Topics

International Marketing, Product Classifications, Corporate Philosophies

Requirements

Principles of Marketing

Learning Objectives

To distinguish philosophical differences between various international consumer goods corporation.

Type of Task

  • Individual
  • Student-centered
  • Supplemental activity