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Learning Exercise

Material: Country Risk Reports
Submitted by: Cathy Swift on May 18, 2000
Date Last Modified: May 18, 2000
Title: Political Risks of Market Entry
Description: This assignment directs students to read any of a dozen current documents published by Political and Economic Risk, Consultancy Risk, LTD. regarding the political risk of entering markets in South East Asia.
Time Required 1 hour
Topics: International Marketing;
Market Entry;
Political Risk;
Course: International Marketing; International Business
Prerequisites Skills: Understanding of what is meant by political risk.
Learning Objectives: 1. Students will be exposed to actual documents concerning political risks in other countries.
2. Students will assess the wisdom of entering foreign markets.
Text of Learning Exercise: 1. Access the reports offered on the website of PERC. Select one of the reports to read regarding Hong Kong. Make sure you read through the survey information that is provided.

2. After reading this report, write a brief paper that answers the following questions:

a. What is your conclusion regarding the Hong Kong situation?

b. If you were considering an investment in Hong Kong, how comfortable would you be?

c. With what type of market entry strategy would you recommend entering the Hong Kong market?

d. What is your opinion of the quality of the information provided in this report?

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