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Material:
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Web Phone Product Market
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| Submitted by: |
Michael Rich on Feb 24, 2000 |
| Date Last Modified: |
May 16, 2000 |
| Title: |
A Look at Customers |
| Description: |
The assignment is designed to help students explore customer profiles and determine the demographics of targeted customers for a specific product. The student will use secondary data that is listed in the web page. |
| Type of Task: |
Individual,
Supplemental activity,
Team,
Unsupervised
|
| Time Required |
Two Hours |
| Topics: |
Target Markets, Customer Profiles, Demographics, Psychographics |
| Course: |
Principles of Marketing, Marketing Management |
| Audience: |
College Upper Div Major
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| Categories: |
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| Prerequisites Skills: |
Introduction to Business |
| Learning Objectives: |
To learn how to develop customer profiles using secondary data. |
| Text of Learning Exercise: |
Assignment is detailed at the bottom of the listed web page. |
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