Bookmark Collection

Marketing

Marketing

Date Added to MERLOT:: April 29, 2019
Created by:: Mimi Rothschild
License:

Collection Content

Principles of Marketing (Open (Access) Textbook)
Advertising: It's Everywhere (Drill and Practice)
Core Concepts of Marketing (Open (Access) Textbook)
Dove’s “Real Beauty” Campaign: Body Positive Promotion or Genderwashing? (Case Study)
How Product Placement Works (Tutorial)
In Defense of Advertising (Open (Access) Textbook)
Introduction to Marketing (Presentation)
Market Segmentation Study Guide (Reference Material)
List of Marketing Articles (Collection)
Campaigns That Have Made a Difference (Reference Material)
Free Marketing Simulation Game (Simulation)
Market Research (Tutorial)
The Marketing Plan Explorer (Tutorial)
Buyer Behavior Unit for Introductory Marketing (Reference Material)
Grassroots Marketing (Tutorial)
Relationship Marketing (Presentation)
Advertising Slogans (Reference Material)
Green Marketing (Reference Material)
VALS Market Segmentation- Personality Traits and Consumer Behavior (Quiz/Test)
Creativity in marketing communication (Reference Material)
Marketing 101 (Presentation)