Bookmark Collection

Resources for course

Resources for course

Date Added to MERLOT:: September 2, 2020
Created by:: Fara Carvalhinhos
License:

Collection Content

Customer Relationship Management Readings (Collection)
Creating Customer Journey Maps - Great Ideas for Teaching Marketing (Assignment)
Customer Relationship Management Research Center (Reference Material)
Managing Customer Data (Tutorial)
Customer Relationship Management (Presentation)
Customer Journey Mapping (Open (Access) Textbook)
15.821 Listening to the Customer | Sloan School of Management (Online Course)
Virtual Customer Demonstrations (Reference Material)
15.821 Listening to the Customer (Online Course)
15.810 Marketing Management | Sloan School of Management (Online Course)
Target: Putting Customers First? (Case Study)