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Introductory Unit for Introductory Marketing

Rating: 4 stars
Used in Course: Not used in course
Submitted by: Lianna Wright (Faculty), Sep 09, 2006
Comment: This is clearly one of the freshest online marketing courses I've seen. The instructor, Louise Ripley, makes marketing fun. She mixes the site up with different font styles, with easy questions and exercises, tables, and images that aid the student in learning marketing. She includes articles and quotes. The exercises are identified with the waving hand - too cute.

Technical Remarks:

The website is easy to navigate with tabs at the top of the page and clickable links that work. The way the images are included on the page make it easy to read. The web site is not overwhelming as some sites tend to be.