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Material:

Design Your Own Movie Theater Using Conjoint Analysis

Rating: 4 stars
Classroom Use: Not used in classroom
Submitted by: Katie Kovar (Staff), Feb 19, 2007
Comment: Although I do not actually teach a class in marketing I found this site extremely interesting and useful. I would certainly use it to better understand and/or introduce conjoint analysis to college students in the business field.
Technical Remarks: The website was very specific on the technical requirements necessary for use. It was also very easy to use, navigate, and understand.
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