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MERLOT II


    

Comment


Material:

Design Your Own Movie Theater Using Conjoint Analysis

Rating: 4 stars
Used in Course: Not used in course
Submitted by: Katie Kovar (Staff), Feb 19, 2007
Comment: Although I do not actually teach a class in marketing I found this site extremely interesting and useful. I would certainly use it to better understand and/or introduce conjoint analysis to college students in the business field.

Technical Remarks:

The website was very specific on the technical requirements necessary for use. It was also very easy to use, navigate, and understand.