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MERLOT II


    

Comment


Material:

Advertising Principles.com

Rating: 3 stars
Used in Course: Not used in course
Submitted by: Glenna Pendleton (Faculty), Nov 13, 2009
Comment: I expected a more global approach as opposed to a piecemeal approach to the subject. This site is good for a specific area such as naming a new product, but does not offer a global perspective of the whole successful process.