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MERLOT II


    

Comment


Material:

Introductory Unit for Introductory Marketing

Rating: 4 stars
Used in Course: Not used in course
Submitted by: Sherrie Lewis (Faculty), Feb 07, 2011
Comment:

This course provides an overview of the marketing discipline.  It is easy to read and take a "have fun" approach to the subject.

Technical Remarks:

Include some learning objectives.