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MERLOT II


    

Comment


Material:

403: The NUMMI story

Rating: 4 stars
Used in Course: Not used in course
Submitted by: Susan Luck (Faculty), Feb 12, 2013
Comment:

This documentary, teamed with a study of John Kotter's Steps to Effective Change, can be eye-opening to many business students who are used to the idea that change is bad.  In today's economic environment, many working adults have suffered through change initiatives that failed due to poor communication and/or poor initiation of the change.  This video compares two GM plants who were told to change in two different manners and as a result had vastly different results. The differences are clearly delineated and apply themselves well to any discussion of organizational behavior, organizational communication, business strategy, or leadership.

The video is easy to watch; the materials also include a transcript for those who prefer to read or who don't have time to access a video.  It should lend itself well to a discussion of how to communicate change and why.

Time spent reviewing site: 45 minutes