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MERLOT II


    

Comment


Material:

VALS Market Segmentation- Personality Traits and Consumer Behavior

Rating: 4 stars
Used in Course: Used in course
Submitted by: Deb Tech (Faculty), Feb 13, 2013
Comment:

I use the VALS quiz in several marketing classes. A review of the different categories - after the students have taken the quiz - is quite beneficial. An overview is found at: http://www.strategicbusinessinsights.com/vals/ustypes.shtml

Time spent reviewing site: 10 minutes