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MERLOT II


    

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Material:

eMarketing: The Essential Guide to Online Marketing

Rating: 4 stars
Used in Course: Not used in course
Submitted by: Donald Hsu (Faculty), Mar 05, 2014
Comment:

This book seems to have all the important pieces of eMarketing. 

It got 19 chapters with everything from SEO, Google Adwords, etc.

The only drawback is it was published in 2008. Some of the data are outdated.

Time spent reviewing site: One hour