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MERLOT II


    

Comment


Material:

Advertising Literacy

Rating: 5 stars
Used in Course: Not used in course
Submitted by: Kennetha Glover (Student), Oct 21, 2002
Comment: It is imperative that we teach our students how to effectively evaluate
information and the sources of such information. With the cyclic advancements
in technology, the ways in which information is transmitted has sped up
significantly. Students have access to a wealth of information in a myriad of
forms (video, print, and internet). The skill of evaluating information for its
content, separating the salient information from the blurb, is crucial. This
skill can be integrated into the curriculum under nearly any discipline. In
?Advertising Literacy,? Terry Dugas has presented a variety of exercises, which
challenge students to think and process information. I spent about 5 hours
navigating my way through the site. The information is presented in a very
appealing manner. There is a wonderful incorporation of graphics and audio.
The information was presented in a logical order. It is fun and easy to follow.
There is quite a bit of information and resources. I was thoroughly impressed
with the way in which the lesson was presented. The materials accurately
present the concepts and models of its design. I did, however, experience some
difficulty in loading some of the pages on the site. I am not certain whether
or not there was a problem with the links. This might make the use of the site
difficult and frustrating for some first time users. Nevertheless, overall, I
found this website to be well planned and extremely helpful.

Technical Remarks:

I am not certain whether or not there was a problem with some of the links.
This might make the use of the site difficult and frustrating for some first
time users.