The students can read about the 4 P's in their book and then be asked to think about how those Ps might be different based on today's digital consumers. Rather than the 4 P's, the speaker proposes an ABCDE paradigm. He also discusses "prosumers" where the consumers are also producers of advertising in social media, using Doritos as an example.
This is a nice, short, and self-contained video. It covers the traditional 4Ps perspective of marketing, and how today's environment and consumers have changed.
The video was well shot, but the content is very limited.