Peer Review

The speaker provides some interesting perspectives on how the modern brand is supposed to identify topics that matter and then apply belief systems to those products.  The speaker is Sasha Strauss, Managing Director of a brand consulting firm called Innovation Protocol and an adjunct professor at two business schools.  He concludes with ways companies can improve their branding:

1. Take time to find out what the brand intends to represent.
2. Show empathy to consumers..
3. Advocate for casues that are important to consumers so they can gain a feeling of genuine care from the brand.
4. Brands should b relatable to consumers.
5. Brands should personalized for different niches of their audience.
6. Don't just curate content, but produce it as well.
7. Genuinely care by showing the brand is socially responsibile.

The content represents the contemporary understanding of branding as an emotional engagement. The speaker is interesting and enthusiastic. The visual elements used are fresh and different.

This is a good quality video.

As a presentation alone, it does not include any learning objectives or activity content.

The speaker explains some of the issues associated in the world of branding.  Some of the examples and ideas may become outdated in the future.

The content would be improved by more examples of contemporary brands.

This item could be used in a variety of ways. It underscores an important point about branding in a fresh way.

Good discussion and professional presentation.  

The speaker is upbeat and keeps the presentation moving at a great pace.  The topic is important because it is becoming harder and harder for people to trust brands.

It is difficult to see the speaker's slide presentations because the camera is on him rather than the slides. 

The instructor will need to provide context and pre or post exercises, assignments, or discussions.

No learning objectives for instructors, no other support application materials.

The presentation is concluded at about 32 minutes; the remaining audience interaction Q & A session is difficult to hear.  Audience questions are too low in volume to understand, and the presentor does not rephrase them for us to hear.

Aside from basic technical difficulties, there are no problems with this material.  The video can be watched on mobile devices as well.

The link to the material is a link to a YouTube video. No need for instructions.

There are no learning objectives or corresponding assignments so the instructor would need to supplement the video with such information.

There are no instructions for use/application.  The presentation is over 30 minutes long, with no interactivity.  Therefore, I recommend only upper level or graduate students.