Peer Review

Principles of Marketing Tutorials

Material Detail page

Reviewed:: Jun 25, 2018 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

This site contains a series of written tutorials that could easily be used as a Principle of Marketing textbook. The tutorials focus on the key concepts and functions that are common to most marketing situations no matter an organization’s size, industry, or geographic location. The tutorials are ideal for business students and teachers, anyone who lacks an understanding of key marketing concepts, and even professional marketers who are in need of a quick refresher on the subject. The site also has additional information that could be used for classes, including: Marketing Links Marketing Lists Marketing Stories Marketing Terms

Type of Material:

Open (Access) Textbook

Recommended Uses:

This site could used a reference material, additional reading or homework support, or as support material for individual review.

Technical Requirements:

Used Mozilla Firefox 58.0.2

Identify Major Learning Goals:

Understand marketing topics
Define components of marketing
Gain a different perspective/voice on marketing concepts
Gain a clearer understanding of marketing concepts

Target Student Population:

College Upper Division, business majors.

Prerequisite Knowledge or Skills:

No prerequisite knowledge or skills are required.

Content Quality

Rating:

Strengths:

Good overview of the major topics included in a Principles of Marketing course
Information presented is easy to read
Organization is clear.
Easy to identify the content available
Useful as a resource tool in any marketing course

Concerns:

No specific learning objectives are presented with the content.
No citations or references to where the information was adapted from
Really more of an overview/quick reference tool versus a Tutorial
Some current topics, like Social Media, are minimal or absent
The online ads are detracting when they appear in the middle of content/discussion

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

Easy to use resource for quick reference/additional marketing learning
Very short, focused topics that can be used as review/refresher
Integrated in a way that references other topics/concepts
The delineation of specific topics makes the site easy to use and/or assign a specific topic for review or discussion.

Concerns:

No learning objectives are defined by the resource
No prerequisite knowledge is defined by the resource (though really very little is needed)
Really more of a reference tool than anything else

Ease of Use for Both Students and Faculty

Rating:

Strengths:

Very easy to use, just a list of links; Previous and Next links are available to move students through the resources
Fairly clear on how to use
Should be accessible to most types of software/accommodations
Links work well.

Concerns:

Just text and a few graphics, so not terribly engaging or interactive
When the end of a tutorial is reached, there isn’t a clear way to know how to go back to the Table of Contents or move to the next topic
Online ads are distracting, and in reality, the site is designed to sell the actual textbook and case studies.

Other Issues and Comments:

Overall a good resource for review of marketing concepts
Covers a good range of marketing concepts
Students will need to be provided an introduction, explaining the online ads, and that the free content is only the tutorials.

Creative Commons: