In this activity, students will consider the role of a logo in the firm’s overall brand – what role does it play, how important is it?
Type of Material:
This material could be used in-class as an activity or assigned as additional material/homework.
Identify Major Learning Goals:
To review the effectiveness of logos.
To analyze how logos may be used by a corporation.
To identify the components of a logo.
To explore the usefulness of a logo to a business’s branding strategy.
Target Student Population:
College Lower Division, College Upper Division
Prerequisite Knowledge or Skills:
A basic understanding of marketing would be hepfull, but not manadatory.
This activity prompts students to explore the aspect of logos in a company’s branding strategy.
By using commonly known logos, individuals or groups can reflect on the recognizability, purpose, design elements, etc. of each logo, and incorporate multiple marketing concepts into that discussion.
It is a thought-provoking exercise that is relatable and engaging.
The material is easily accessible and graphics content is quite good.
The discussion/review questions a nice to guide in-class discussion.
There are no specific learning objectives presented, and therefore instructors will need to develop such before assigning the material.
At a minimum, the instructor should "set the stage" for this material in relation to the course/class discussion.
The activity is not designed to be an in-depth discussion, so the major concerns for this evaluation component relate to that missing structure.
Potential Effectiveness as a Teaching Tool
This material will easily integrate into a class discussion topic on logos and branding.
This activity is a reflective exercise for students.
Instructors need only to download the logos provided along with the question prompts and it can immediately be utilized in the classroom.
It is likely to work best in small-group or large-group discussion in which students can bounce ideas off of one another, with instructors moderating the conversational flow.
Instructors may find it most helpful to use this activity as a lead-in to the topic of branding/logos.
This exercise does not have an in-depth structure to it. It is useful to the instructor for a limited purpose – any further expansion or support material would need to be developed.
Additionally, the instructor would ideally be present as the discussion unfolds to better address student observations and the relevant marketing thought.
Specific learning objectives are not developed/present. However, the discussion questions will easily guide a homework assignment, or an in-class activity and discussion.
Ease of Use for Both Students and Faculty
The material is self-contained and clearly designed.
This is a quick and easy activity that will stimulate student discussion and interaction.
Since the logos provided are recognizable and the questions thought-provoking, students should readily engage in conversation and learn while doing so.
The activity could be shortened or expanded as desired.
Instructors will need to point out the download links are actually ads on the site.
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