Peer Review

Ad*Access / Digital Collections

Material Detail page

Reviewed:: Jul 13, 2020 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Ad*Access concentrates on five main subject areas: Radio, Television, Transportation, Beauty and Hygiene, and World War II, providing a coherent view of a number of major campaigns and companies through images preserved in one particular advertising collection available at Duke University. These resources could be used in an undergraduate Advertising or Marketing class as supplemental material when discussing historical advertising.

Type of Material:

Collection

Recommended Uses:

Could be used to support a homework assignment
Could provide illustration in-class during discussion and lecture.

Technical Requirements:

Mozilla Firefox 74.0

Identify Major Learning Goals:

Understand advertising history
Describe changes in advertising over time
Could support research
Provide support for activities and exercises

Target Student Population:

Undergraduate advertising class
Introductory marketing class

Prerequisite Knowledge or Skills:

Marketing and advertising would be appropriate. No basic pre-requisite information is needed.

Content Quality

Rating:

Strengths:

Content is clear and concise
Could be adapted easily to a course
Gives good historical examples
Visuals and graphics are of good quality
Collection is searchable
Information detail is quite good.

Concerns:

Could use more description/context
Limited use
As a collection, this serves as a research source, and thus there are not specific learning activities or exercises.

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

Easy to integrate into a course
Could be used for history activities
Content is well organized
Links work throughout
Searchable in many ways for specific content.

Concerns:

No pre-requisite information
No learning objectives
Can’t be used without some context and building on concepts
Instructor will need to design the activity and provide learning objectives for the students.

Ease of Use for Both Students and Faculty

Rating:

Strengths:

Very easy to use – just ads
Instructions are clear
Site is well-designed and organized
Includes research guide that will help students use and navigate the site.

Concerns:

Accessibility issues, may be hard for some students with disabilities to use

Other Issues and Comments:: Hard to use as a stand-alone material, but can be excellent for an Advertising course with some historical context and critical thinking tools
Creative Commons: