This is an introductory exercise suitable for use in the first few weeks of a marketing course. It assumes no theoretical marketing knowledge, but instead gives a good insight into the student’s existing perceptions and understanding of marketing at the outset of their course.
Type of Material:
Assignment
Recommended Uses:
This could be a short in-class exercise, or assigned as a homework activity.
Technical Requirements:
Mozilla Firefox 74.0, Chrome
Identify Major Learning Goals:
Understand the role of marketing
Determine early on students' perception of marketing
Opportunity to discuss the basic elements of the definition of marketing.
Target Student Population:
Introductory Marketing classes
Introductory Business classes
Prerequisite Knowledge or Skills:
None
Content Quality
Rating:
Strengths:
Content is clear and concise
Could be adapted easily to a course
Quick lesson that requires no background knowledge
Concerns:
Could use more description/context
Limited use
Perhaps a bit too short or narrow-focused to be useful for more than very beginning students
While the introduction describes the purpose of the activity, there are no specific learning objectives presented. However, given the purpose of the initial assessment of perception, this is not a major problem.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
Easy to integrate into a course
Could be used for introductory courses/students
Simple, clear, concise and easily completed.
Concerns:
A bit too efficient
No relationships between concepts
Doesn’t progress students
It would be nice to provide a link, or at a minimum, reference to the definition of marketing by the AMA.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
Very easy to use
Instructions are clear
Fairly accessible
Concerns:
No visuals and lots of ads
Beginning marketing/business students may need more specific prompts than those given in the exercise to fully understand and comprehend the multiple perspectives and aspects of marketing.
Other Issues and Comments:
A bit too simple to do anything but introduce marketing to very new students
Creative Commons:
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