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Peer Review

Role of Marketing - Great Ideas for Teaching Marketing

Reviewed:
Jul 13, 2020 by Business
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Ratings

Overall Rating: 4.5 stars
Content Quality: 4.2 stars
Effectiveness: 4.2 stars
Ease of Use: 4.8 stars
Overview:

This is an introductory exercise suitable for use in the first few weeks of a marketing course. It assumes no theoretical marketing knowledge, but instead gives a good insight into the student’s existing perceptions and understanding of marketing at the outset of their course. 

Type of Material:

Assignment

Recommended Uses:

This could be a short in-class exercise, or assigned as a homework activity.

Technical Requirements:

Mozilla Firefox 74.0, Chrome

Identify Major Learning Goals:
  • Understand the role of marketing
  • Determine early on students' perception of marketing
  • Opportunity to discuss the basic elements of the definition of marketing.
Target Student Population:
  • Introductory Marketing classes
  • Introductory Business classes
Prerequisite Knowledge or Skills:

None

Content Quality

Rating:
Strengths:
  • Content is clear and concise
  • Could be adapted easily to a course
  • Quick lesson that requires no background knowledge
Concerns:
  • Could use more description/context
  • Limited use
  • Perhaps a bit too short or narrow-focused to be useful for more than very beginning students
  • While the introduction describes the purpose of the activity, there are no specific learning objectives presented.  However, given the purpose of the initial assessment of perception, this is not a major problem.

Potential Effectiveness as a Teaching Tool

Rating:
Strengths:
  • Easy to integrate into a course
  • Could be used for introductory courses/students
  • Simple, clear, concise and easily completed.
Concerns:
  • A bit too efficient
  • No relationships between concepts
  • Doesn’t progress students
  • It would be nice to provide a link, or at a minimum, reference to the definition of marketing by the AMA.

Ease of Use for Both Students and Faculty

Rating:
Strengths:
  • Very easy to use
  • Instructions are clear
  • Fairly accessible
Concerns:
  • No visuals and lots of ads
  • Beginning marketing/business students may need more specific prompts than those given in the exercise to fully understand and comprehend the multiple perspectives and aspects of marketing.
Other Issues and Comments:

A bit too simple to do anything but introduce marketing to very new students

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