Due to numerous requests, I have decided to develop and provide a free marketing simulation game for lecturers and instructors. One of the challenges of any simulation game is explaining, sometimes a complex set of rules, to students. Therefore, I have designed this simulation game to be simple and easy to understand, yet being complex enough to enable discussion of numerous marketing concepts. Sometimes marketing simulation games are quite restrictive, requiring certain numbers of teams and using set starting positions. However, with this free marketing and positioning simulation game, up to 10 teams can participate at the one time – but the game will operate effectively with a small number of teams. The game has been built to accommodate up to eight rounds. However, a smaller number of rounds can be played, as it is no requirement to finish all eight rounds.
Goals of using the simulation are to learn and reinforce marketing concepts such as market segmentation, positioning and repositioning, competitive strategy, return on marketing investment and payback, customer lifetime value, the role of new products, game theory, marketing metrics and financial metrics, and marketing dashboards.