*Easy tool to use in the classroom or for students to use on their own
*Material provides a real-world example of a marketing strategy that wasn't perfect
*Material offers an opportunity for students to share their thougths and ideas to what worked and what needed improvement
*The learning goal is easy to identify and is achievable by the end of the content lesson.
*The video discusses perspectives from multiple time periods and brings in 3 different cultural contexts to explain why Starbucks was successful in one consumer market and unsuccessful in another.
*This video can be used in multiple classroom contexts.