Peer Review

Digital Escape Room for Learning Consumer Behavior

Material Detail page

Reviewed:: Jul 21, 2022 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

As you probably know, escape rooms are becoming a popular teaching technique for the classroom, with many students getting highly involved and motivated and having lots of fun learning and reinforcing concepts. The main problem with escape rooms are their physical nature and problems of set up and control – lots of puzzle pieces and locks that may go missing – not good! The solution is simple – use a non-physical escape room – make it a digital one. No set up and always good to go. That’s what I have built for you to use – an escape build around consumer behavior (CB) introductory topics.

Type of Material:

Simulation

Recommended Uses:

This would work best as a small-team assignment, possibly as homework, or via in-class exercise with access to a computer/laptop.

Technical Requirements:

Used Chrome

Identify Major Learning Goals:

Students will be able to:

Identify the new product adoption process
Discuss the levels of new buyers
Discuss new product buying behaviors
Apply the concepts of consumer behavior to a simulated business environment.
Solve problems related to consumer behavior.

Target Student Population:

Upper or lower level marketing classes

Prerequisite Knowledge or Skills:

Understanding of the processes and players in the new product apdoption process
Basic computer skills
Consumer Behavior for the Consumer Behavior Challenge.
Basic marketing, retailing, or promotions class for the Marketing Challence.

Content Quality

Rating:

Strengths:

Material is relevant to the discipline
Material appeals to different types of learners
Material could be used as a whole or in pieces depending on the students

Concerns:

Instructions are not very clear
Instructions indicate that answers are based from a specific textbook that may not be used by all instructors
Instructors have to sign up for a newsletter in order to get the answers
Unable to move to the next section if student can't solve the problem
The "puzzles" may be confusing to some students.
The marketing challenge uses a code system that will be difficult for some students to comprehend, especially anyone with visual challenges.

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

Material offers a unique way to teach a concept
Material offers a fun way to promote understanding
Instructors will need to establish specific learning goals, but overall, the concept and objectives of the activities should be clear to students.
Students are placed in a "real-world" application/situation which is very challenging.

Concerns:

Material may become frustrating if students are not able to solve the problem/puzzle
Material may be confusing if a different textbook has been used for the course
Some students may find the challenge overwhelming, if they do not make progress through the items.

Ease of Use for Both Students and Faculty

Rating:

Strengths:

Site is easy to navigate
Site was in working order at time of review
Students will become engaged in the different puzzles offered

Other Issues and Comments:

The idea of an escape room is pretty awesome. If the instructions were clearer and answers were based on more general knowledge rather than a specific textbook, this tool would be great for every business classroom.
Instructors will need to warn students about the download advertisements placed in the middle of the text content.

Creative Commons: