Peer Review

The Four Faces of Marketing

Material Detail page

Reviewed:: Jan 24, 2023 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

NOTE: This is a BookBoon publication and you have to provide your email address to access it. The book is free for students, but all others only get it free for 30 days and requires a monthly subscription after that. Ideally, Marketing is accountable, generates bulletproof business outcomes, drives growth and profitability, and empowers the whole organisation. In reality, however, Marketing can be unfathomable, counter-productive, inefficient and cumbersome, offering little or no contribution to corporate growth and unable to create competitive advantage. The Four Faces of Marketing offers a new perspective: Clarity of understanding of Marketing functions, which promises corporate immortality from better delegation of authority due to recognition of defined and divergent skill sets within the profession of Marketing.

Type of Material:

Open (Access) Textbook

Recommended Uses:

In-class, staff training, team work, self-paced learning and lectures.

Technical Requirements:

Download book as PDF from this site

Identify Major Learning Goals:

The book teaches about customer centricity which relates to organizational transformation and making the customer the focus for business decisions, processes, product development, services, and procedures.

Target Student Population:

Graduate School

Prerequisite Knowledge or Skills:

Customer Service Relations, Marketing Principles

Content Quality

Rating:

Strengths:

Content goes into good depth on marketing

Can be used as a classroom textbook or just a stand-alone book

Concerns:

No References (some in-text citation, but without true References list)

Could be a bit more concise in areas

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

The teaching-learning goals and consequent uses are easy to identify.

Great depth on marketing functions and strategy

Concerns:

Could use learning objectives and pre-requisite knowledge information

Could use activities and resources

Ease of Use for Both Students and Faculty

Rating:

Strengths:

Easy to use; however, “free student” account did not work, HAD to be professional (paid or free trial)

Good visuals

Concerns:

Some accessibility issues pages (empty links)

Other Issues and Comments:

Overall great depth on marketing functions

Easy to adapt to the right course/topic

Creative Commons: