Peer Review

The new science of marketing

Material Detail page

Reviewed:: Jan 24, 2023 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

Big data is redefining the relationship between companies and customers. Learn more in this video lesson and explore how it can impact your company today. This is a TED-Ed presentation that includes a video, a quiz, and links to other resources such as guided discussions.

Type of Material:

Presentation

Recommended Uses:

Group discussion, assessment, in-class, homework, individual, self-paced

Technical Requirements:

Safari, Google Chrome

Identify Major Learning Goals:

Emphasizing the significance of utilizing big data to enhance brand loyalty.

Understand big data’s role in marketing relationships.

Describe how big data can be used in companies.

Target Student Population:

High School, College General Ed, College Lower Division

Prerequisite Knowledge or Skills:

Marketing Principles

Content Quality

Rating:

Strengths:

Content is clear and concise

Quick lesson on big data and marketing

Strong reflection questions

Concerns:

No References

A bit too brief to learn enough about the topic

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

A quiz is provided at the end of the lesson to check the learner's retention

Good way to engage students in a conversation about big data and marketing

Concerns:

Could use learning objectives and pre-requisite knowledge information

Could scaffold some other concepts into it

Ease of Use for Both Students and Faculty

Rating:

Strengths:

The site has a clear and consistent layout.

Very easy to use

Video captioned well

Good “Think” questions to follow-up video and good resources

Concerns:

Some accessibility issues on Think and Resources pages

Other Issues and Comments:

Overall great quick lesson on big data

Easy to adapt to the right course/topic

Strong resources and follow-up discussion questions

Creative Commons: