Peer Review

In Focus: Persuasion is a Learnable Skill

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Reviewed:: Feb 7, 2023 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

Although we are all natural-born communicators, there are always ways we can improve our communication skills to make a difference in the world of business. Wlad explains how there are two types of communicators. Which type are you?

Type of Material:

Open (Access) Textbook

Recommended Uses:

In-class, Homework, Individual, Self-paced

Technical Requirements:

Safari, Google Chrome, Firefox, Audio

Identify Major Learning Goals:

The objective is to improve communication skills by being introspective and understanding the type of communicator you are.

Target Student Population:

College Lower Division, College Upper Division, Professional

Prerequisite Knowledge or Skills:

Communication Principles, Marketing Principles

Content Quality

Rating:

Strengths:

Interesting content that is easy review

Can be used as part of a communication course

Concerns:

Could use research

Could use some activities to help practice the concepts

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

The teaching-learning goals and consequent uses are easy to identify.

Concerns:

Could use learning objectives and pre-requisite knowledge information

Could use activities

Ease of Use for Both Students and Faculty

Rating:

Strengths:

The information offers applications and practical experience for the user.

Concerns:

Audio only, no transcript

Other Issues and Comments:

Overall strong resource for learning more about persuasive communication

Creative Commons: