Peer Review

Intro to Social Media

Material Detail page

Reviewed:: Feb 18, 2023 by Business

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Ratings

Overall Rating:

Content Quality:

Effectiveness:

Ease of Use:

Overview:

This book is aimed at managers, business owners, marketing managers, and aspiring social media marketing interns and managers. I will assume that however accomplished in your own field - baker, developer, teacher and that even as successful business owners, you approach the topic of social media marketing as a beginner. Even if you are an avid personal user of social networks, we will treat this book as a guided tour of social media for marketing purposes.

Type of Material:

Open (Access) Textbook

Recommended Uses:

In-class, Homework, Individual, Self-paced

Technical Requirements:

Mozilla Firefox 109.0, Google Chrome, web browser

Identify Major Learning Goals:

Define marketing

Understand how social media fits into a marketing strategy

Describe marketing strategy in terms of social media marketing

Understand how to create social media content and engage with customers

Target Student Population:

College General Ed, College Lower Division, College Upper Division, Graduate School, Professional

Prerequisite Knowledge or Skills:

Marketing Principles

Content Quality

Rating:

Strengths:

Author begins with a general understanding of marketing concepts

Material is written in such a way that it does not read like a textbook

Material is relevant as it discusses marketing after Covid

Interesting content that is easy to read

Can be used as part of a marketing course or a social media course

Concerns:

Could use some visuals to help break up the text and show concepts

Could use some activities to help practice the concepts

Potential Effectiveness as a Teaching Tool

Rating:

Strengths:

Book can be used as the primary course resource or as a supplement to a broader topic course.

Book and topics promotes conceptual understanding by starting with the concepts of marketing and moving into this particular type of marketing.

Book can be used as supplemental reading or as the primary source. Book includes concept information as well as additional readings and activities.

Concerns:

Could use learning objectives and pre-requisite knowledge information

Could use activities

Ease of Use for Both Students and Faculty

Rating:

Strengths:

Material is clearly defined for use and student.

Site was in working order at time of review.

Site was easy to navigate.

Activities were included in appropriate sections and were relevant and easy to use.

Generally meets accessibility requirements

Concerns:

Predominately text, could use some visuals

Check for Contrast Errors for accessibility

Continue to check links for accessibility

Other Issues and Comments:

As a business instructor, this is one of the best social media books I have seen to date.

Overall strong resource for marketers and/or social media folks

Easy to include in the right course/topic

Creative Commons: