| Reviewed: |
Mar 11, 2003 by Business Editorial Board |
| Overview: |
This is a case study of ethical issues that may arise when a newly founded
e-marketing company launches its operation. The site provides linkages to sites
containing articles on ethical issues of marketing on the Internet. The
management team is faced with several ethical issues in regard to internet
security, credibility, intellectual property, and privacy.
|
| Learning Goals: |
The major goal is to develop an understanding of the antecedents, processes and
consequences of decisions related to launching an operation in the cyberspace.
|
| Target Student Population: |
Undergraduate Business Students
- Introduction to Business
- Introduction to eCommerce
- Marketing Principles
- Business Ethics
|
| Prerequisite Knowledge or Skills: |
- Principles of Marketing course.
- A basic level of Business Fundementals
- An general understanding of how commerce on the Internet works
|
| Type of Material: |
Tutorial and drill for use in e-marketing courses.
|
| Recommended Uses: |
Use the module for take home assignment and in-class discussion.
|
| Technical Requirements: |
Browser.
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