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 Ratings
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| Reviewed: |
May 07, 2003 by Business Editorial Board |
| Overview: |
This module has students apply basic marketing principles and concepts to the
task of a job search and employment. The assignment asks students to develop a
program to market themselves. It guides students through the situational
analysis (internal and external assessment; competitive and market analysis),
goal setting and the development of a marketing mix for themselves. It also
provides a brief introduction to the job search process.
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| Learning Goals: |
The implied goal is to acquaint students with the market planning process
relative to a product they all know well - themselves.
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| Target Student Population: |
Undergraduates in an introductory marketing class.
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| Prerequisite Knowledge or Skills: |
Exposure to basic principles of marketing like the marketing mix and target
marketing.
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| Type of Material: |
Drill and practice
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| Recommended Uses: |
As an in-class or take-home excercise
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| Technical Requirements: |
none
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| Strengths: |
The topic, self-marketing, is important and easy for novice marketers to grasp.
The assignment itself asks a series of questions relevant to preparing, and
marketing, oneself to potential employers. The exercise forces students to
assess themselves as products which may provide some quite revealing insights
for individuals prior to entering the competitive job market. This module
provides a concise, easy to read, and simple exercise for many in-class uses,
and is appropriate for use in many different courses.
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| Concerns: |
In an effort to develop a simple and concise exercise the depth and nuances of
market planning are left unexplored. For example, more information on how to
establish meaningful goals and objectives for yourself would be useful. More
information on potential target markets, and how to select a target, would
assist students through the exercise.
The content cannot be expected to ?stand-alone.? Instructors must be prepared to
provided substantial additional instruction in the development of a self
marketing plan.
The information provided under ?identifying your job opportunities? may not be
germane to all universities or locations. Some of the discussion on using
personal contacts, direct contact and employment agencies is quite basic.
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Potential Effectiveness as a Teaching Tool |
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| Strengths: |
The materials provided can be printed off and used as hand-outs for the in-class
exercise. A nice introduction is provided that explains the importance of
developing an effective marketing plan. If used in a basic principles course,
students can retain and build on the information they develop, throughout their
program of study.
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| Concerns: |
No learning objectives,
assessment techniques, or identification of prerequisite
knowledge are provided. Any instructor using this module must develop this
exercise more fully before use. No guidance for the instructor is provided on
how to use, grade or even discuss the outcomes of the exercise.
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Ease of Use for Both Students and Faculty |
| Rating: |
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| Strengths: |
The concept behind the exercise is engaging and should be quite easy for most
instructors to integrate into their undergraduate marketing classes. It is easy
for both the instructor and student to understand and is well-referenced.
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| Concerns: |
Many of the concepts could easily be linked to web pages with additional
information on market planning or career guidance. This would quickly enhance
the learning magnitude for the module.
There are references to Figures from the Berkowitz text; if this is not the
assigned textbook, instructors should alert students prior to making this
assignment
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| Other Issues and Comments: |
The Marketing Yourself Exercise is certainly applicable in many marketing
classrooms. Instructors should be prepared to allocate additional time to tailor
this particular exercise to the needs of their program.
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