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MERLOT II


    

Peer Review


Entrepreneurship Classroom Activities

 

Ratings

Overall Rating:

5 stars
Content Quality: 5 stars
Effectiveness: 5 stars
Ease of Use: 5 stars
Reviewed: Sep 16, 2003 by Business Editorial Board
Overview: This website contains 13 classroom activities pertaining to entrepreneurship,
marketing, and finance. Each section introduces a topic, discusses it, and
provides a series of questions and activities to reinforce learning.
Learning Goals: To foster entrepreneurship and develop some of the skills necessary to function
as a small business owner.
Target Student Population: Geared mainly for college entrepreneurial classes, but several sections focus on
primary education brainstorming activities. Some sections are also appropriate
for marketing promotions or microeconomics courses.
Prerequisite Knowledge or Skills: Most sections are introductory and focus primarily on idea generation.
Prerequisite knowledge in supporting business fields is not necessary as basic
overviews of marketing, finance, accounting, and management are provided.
Type of Material: Collection
Recommended Uses: Most sections support individual and team classroom assignments. The ?BUSINESS
START-UP SIMULATION? provides a lengthier team assignment that requires students
to put together a sample business plan.
Technical Requirements: Any browser can be used to access the website, though FLASH capability helps on
some of the supporting websites.

Evaluation and Observation

Content Quality

Rating: 5 stars
Strengths: Overall, the site is well grounded in current entrepreneurial practices and
gives multiple levels of users a broad introduction to the innovation process.
Every section provides publication source information. The topics can be
applied across multiple disciplines or pulled together into one entrepreneurial
course.
Concerns: The ?JUST WHAT IS PROFIT?? section provides only a sole-proprietorship situation
and includes several questionable decisions that should not affect profit.

Potential Effectiveness as a Teaching Tool

Rating: 5 stars
Strengths: The site provides an excellent progression through each topic (introduction,
basic information, and reinforcement exercises). The activities support the
topics and can be used at multiple academic/professional levels.
Concerns:

Ease of Use for Both Students and Faculty

Rating: 5 stars
Strengths: The site has a simple, attractive, functional design that can be accessed by any
Internet user. The activities can be understood by multiple user levels and
tailored in length and difficulty to more advanced users.
Concerns:

Other Issues and Comments: