This website contains 13 classroom activities pertaining to entrepreneurship, marketing, and finance. Each section introduces a topic, discusses it, and provides a series of questions and activities to reinforce learning.
To foster entrepreneurship and develop some of the skills necessary to function as a small business owner.
Target Student Population:
Geared mainly for college entrepreneurial classes, but several sections focus on primary education brainstorming activities. Some sections are also appropriate for marketing promotions or microeconomics courses.
Prerequisite Knowledge or Skills:
Most sections are introductory and focus primarily on idea generation. Prerequisite knowledge in supporting business fields is not necessary as basic overviews of marketing, finance, accounting, and management are provided.
Type of Material:
Most sections support individual and team classroom assignments. The ?BUSINESS START-UP SIMULATION? provides a lengthier team assignment that requires students to put together a sample business plan.
Any browser can be used to access the website, though FLASH capability helps on some of the supporting websites.
Evaluation and Observation
Overall, the site is well grounded in current entrepreneurial practices and gives multiple levels of users a broad introduction to the innovation process. Every section provides publication source information. The topics can be applied across multiple disciplines or pulled together into one entrepreneurial course.
The ?JUST WHAT IS PROFIT?? section provides only a sole-proprietorship situation and includes several questionable decisions that should not affect profit.
Potential Effectiveness as a Teaching Tool
The site provides an excellent progression through each topic (introduction, basic information, and reinforcement exercises). The activities support the topics and can be used at multiple academic/professional levels.
Ease of Use for Both Students and Faculty
The site has a simple, attractive, functional design that can be accessed by any Internet user. The activities can be understood by multiple user levels and tailored in length and difficulty to more advanced users.