This website provides a comprehensive overview of issues a researcher might encounter in questionnaire design and survey sampling. A heavy emphasis is placed on the statistical issues that arise. Further, basics of sampling and sample size calculation with some mention of selected statistical techniques are discussed. A myriad of links to companion sites are also provided. These sites address a multitude of research related issues with once again a heavy emphasis placed on the statistical issues encountered.
The site intends to provide the user with an overview of the major issues encountered and steps involved in conducting questionnaire based research. Essentially, a detailed outline for developing one's research design is presented. Students will learn basic statistical issues in regard to sampling
Target Student Population:
Given the detailed and straightforward presentation of the material and the heavy statistical orientation,
the material would be appropriate for junior or senior level marketing research students, graduate students in a research class or professionals with some need for a refresher in research.
Prerequisite Knowledge or Skills:
Some exposure to basic statistics and research would be most useful.
Type of Material:
An outline containing major issues, terminology and statistical formulas utilized when conducting survey research is presented. The site also contains Applets which tie in with some of the formulas presented. The module reads and feels like a textbook excerpt on sampling and could be used as a supplement to a research methods class.
If students currently were studying research design, this site would make an excellent companion to reinforce the material being covered in class.
Internet access is required. Various statistical packages are referred to including SAS and Excel. Access to one of these packages would make the material more meaningful.
Evaluation and Observation
All of the major issues that need to be addressed when working on research design are presented in detail. This would make a useful reference tool whereby the user could search for a topic of interest. The content is solid on sampling and sample size. The calcuations are the basic formulas that students would need to know and know how to use.
Some of the material has a strong statistical bent which for a statistics class would be appropriate. However, for other research classes, this material may be too complicated. Also, while the content is very detailed, at times it seems to be an "everything but the kitchen sink" approach. In addition, while there was "questionaire design" mentioned in the title, there was no survey design in the module about how to word or write questions and answer selections.
Potential Effectiveness as a Teaching Tool
The material provides a "textbook overview" of sampling in a very detailed and comprehensive manner. It could be utilized as a supplemental reference tool.
The presentation is very dry and a bit overwhelming. The material presented is essentially a summary of what one would find in any research textbook. As such, the module may not significantly interest students.
Ease of Use for Both Students and Faculty
The website is very straightforward.
In today's world of sophisticated websites, the simplicity of this site might be off putting to students especially since it deals with a topic that overwhelms many of them already.
Other Issues and Comments:
While this website is going to be most meaningful to students in advanced research classes, research instructors also would find this quite useful as a reference when preparing for class and also when conducting their own research.