The material is a brief case based upon readings at several links. A set of questions are posed to promote discussion. Students are expected to read the materials, make answers to the proposed discussion questions, and then participate in class discusion based on the questions.
Type of Material:
Readings and questions.
Recommended Uses:
This material is best for generating a class discussion. The reading materials provide facts pertinent to the case so that students will discuss facts as opposed to opinions.
Technical Requirements:
Any browser.
Identify Major Learning Goals:
The major learning goal is to make the student aware of *strategic* issues in the use of browsers. Key issues of market share, free versus for-a-fee software, and the role of third parties in dominating browser usage. At the end of the lesson I would expect students to be competent on the issue of browsers as a link to the Internet and World Wide Web as opposed to a portal for using computer-based resources.
Target Student Population:
The lesson was created for graduate students but it would be suitable for undergraduate students.
Prerequisite Knowledge or Skills:
Ability to use a broswer, some general knowledge (such as an introductory course) to management and marketing.
Content Quality
Rating:
Strengths:
The readings provide an overview of what has been the most significant challenge to any of Microsoft's software. The fact that a legal battle was waged to force Microsoft to restrict Microsoft's preeminence in this area is proof to the strategic importance of the "browser wars."
Concerns:
The readings are out of date. Two links (for the vision of Netscape and the first link to vision for Microsoft) are dead. The most recent link to Netscape information is from 1998.
There has been a major new development in the "browser wars" - Firefox. This is a new, free browser from Mozilla that has grown to a market share of over 20% in a six month period.
If an instructor were to present browser wars today for discussion, Firefox is critical to the discussion.
Potential Effectiveness as a Teaching Tool
Rating:
Strengths:
The discussion questions will keep the students focused on the critical area of importance - strategy. Contrasting competitive strategies is usually an effective learning process.
Concerns:
There are no questions that let the student look to current browser offerings or the impact of innovation on the browser war landscape.
Most of the issues highlighted and referenced in the case occured over 10 years
ago.
Ease of Use for Both Students and Faculty
Rating:
Strengths:
This is easy for students to use. The discussion questions can be reviewed before the students begin the reading assignment to assure that the questions are understood.
Concerns:
A guide for faculty would be helpful. Most of the questions are open-ended and are difficult to address.
Other Issues and Comments:
I would hesitate to use this lesson unless I included Firefox. I would add the following links to be reviewed: 1) Browser Wars at http://en.wikipedia.org/wiki/Browser_Wars 2) Browser statistics at http://www.w3schools.com/browsers/browsers_stats.asp 3) the Firefox website (at Mozilla)at http://www.mozilla.org/products/firefox/ 4) C,
Net review of Firefox at http://reviews.cnet.com/Mozilla_Firefox_1_0/4505-9241_7-31117280.html
Creative Commons:
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