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| Strengths: |
The content quality is well organized and could be used as is in a research
class. The module provides detailed instructions on how to schedule and
organize a lecture. The focus of the content is on how to apply secondary data
to create marketing strategy, which is good way of stressing why secondary
research (and market research in general) is useful.
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| Concerns: |
The content may be perceived by some as overly-simplistic. The module could be
improved by adding more content on how to conduct primary and secondary
research. Students not used to mind maps may find this learning tool to be
somewhat awkward (e.g., sampling methods are expected to be a subgroup in the
primary research cateogry). Instructors may need to introduce the concept of
mind mapping before actually using this tool.
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Potential Effectiveness as a Teaching Tool |
Rating:    |
|
| Strengths: |
The potential effectiveness as a teaching tool is very good. The module is very
illustrative, especially the Activity part of the lesson. The module could be
used in a research class or as a research subset in another marketing
class.
|
| Concerns: |
None.
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Ease of Use for Both Students and Faculty |
Rating:   |
|
| Strengths: |
The module is easy to use for both students and faculty. Guidelines are very
simple and easy to understand; the module is user-friendly.
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| Concerns: |
None.
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| Other Issues and Comments: |
It would be good to give some more emphasis on how to conduct market
research.
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